The design identity of the Solidarity Fund of the UdK Berlin
The design concept for the identity of the Solidarity Fund of the UdK Berlin is based on three essential features: (1) color (2) font and (3) form.
(1) The specific color tone generates attention, in the sense of a signal color, and at the same time appears friendly and accessible. The warm red-orange fulfills these functions.
(2) The font Edition, a clear, geometric Grotesk, which appears soft and pleasant at the same time due to its rounded edges, was created as part of Elias Hanzer's master's thesis in the class of Prof. Fons Hickmann.
(3) The name runs along an S-shape, in the middle of which two grasping hands meet, symbolizing the assistance and supporting role of the Fund. Thus, the word sign functions both as a logotype in larger image and the plain "S" as a classic logo for use in smaller display sizes.
