The process “UdK will’s wissen” for the development of a new visual identity for the Berlin University of the Arts (UdK Berlin) unfolds in several phases, which are outlined below in condensed form:

• December 2023: Presentation of the initiative to the Academic Senate of UdK Berlin and university-wide announcement of the process to all members of the university
• 9–12 January 2024: Launch of the process with the format “Alchemy of UdK Berlin”
• February – early April 2024: Further development of participatory formats and conceptualisation of the website “UdK will’s wissen” as an information platform
• April – May/June 2024: Implementation of formats and surveys, launch of the website, and collection of results
• June 2024: Performative exhibition and university-wide presentation of the results in the UdK Berlin concert hall
• From July 2024: Consolidation and preparation of the results as a basis for the development of tender documents for a participation-based procurement process aimed at advancing the visual identity, in consultation with an advisory committee
• December 2024: Suspension of the procurement procedure due to budget cuts for 2025
• From January 2025: Further processing and structuring of the results for handover to the new President, Prof. Dr Markus Hilgert
• From April 2025: Handover of the results to the new President
• Next steps: Further refinement of key strategic foundations (core brand identity, academic profile, communication guidelines, etc.) based on the results, in collaboration with the Strategic Marketing Unit, the Press/Communications Unit, and Interfaculty Events Unit

Alongside specialist expertise, it was a key priority to incorporate additional perspectives from across UdK Berlin. To maintain the participatory approach, representatives of interest groups, members of university committees, heads of staff units and departments, as well as the deans, heads of centres and the Chancellor were invited to contribute to an advisory board.