The "Fundamentals and Processes of Design" teaching area combines creative work with a research-oriented and reflective perspective. Visual communication is understood as a critical discipline that acts as an intermediary, situating designs within societal contexts and questioning their underlying conditions, methods, and effects. The starting point is an engagement with the traditions and tools of design, opening up new perspectives on design as an experimental and research-based practice. Societal issues are integrated into project development from the very beginning. A particular emphasis is placed on exchange with other arts and sciences, as well as on collaboration with the Visual Communication workshops and laboratories. Collaborative work, discussion, and continuous reflection on the design process are integral parts of the curriculum.

During the foundational phase, students also explore the diversity of visual communication and develop their own design approaches. Projects are not tied to specific media; depending on the specific question or objective, they are realized in printed, digital, spatial, or filmic formats.

In cooperation with other design areas within Visual Communication, the department also offers instruction at the master's level. The focus here is on research-oriented working methods, the development of individual methodologies, and collaborations with external institutions.

 

Student-tutors:
Jonas Altenried
David Edin