2nd Semester
Maren Eisemann - Winner from the 2nd semester
R e n d e z v o u s
Reminiscent of the page 6 it girls, this deconstructed three-piece knit hoodie brings back memories of Paris Hilton, Gwen Stefani and the like.
With the tiny kangaroo-pocket handbag, a mix of textures and color and a butterfly inspired cut. But it’s made for the it-girls of today.
Tik-Tok is their realm and they grew up with strong fashionistas as their childhood idols. It is inspired by the historical fact that women first wore hoodies in the 17th century to be able to go to their rendezvous unrecognized.
Such a girl might consider a classical hoodie unflattering, unfashionable and interfering or hindering a good posture.
The hand knitted chain hood helps to keep their privacy safe but is still able to display their love for art, fashion, jewelry and self-made pieces.
Rendezvous von Maren Eisemann, Gewinner*in aus dem 2. Semester
source: Maren Eisemann
Entstehungsprozess, Rendezvous von Maren Eisemann
source: Maren Eisemann
Entstehungsprozess, Rendezvous von Maren Eisemann
source: Maren Eisemann
Entstehungsprozess, Rendezvous von Maren Eisemann
source: Maren EisemannIna Bak - Blaze of color
The inspiration came from an anime film "Colorful". This movie tells us, everyone has their own color, and whether it's beautiful or ugly, the question is can you figure out your color. The hoodie is opened in two with the zipper and the flowers will shown from the colorful inside. After opening the hood you can see the color transition, although the black darkness is still underneath. The act of opening and sliding the zipper has meaning of motivation, and as a result we find no longer a black hoodie that hides us, but beautiful colors in the form of flowers. This process symbolizes the blooming of a flower.
source: Ina Bak
The inspiration came from an anime film "Colorful". This movie tells us, everyone has their own color, and whether it's beautiful or ugly, the question is can you figure out your color. The hoodie is opened in two with the zipper and the flowers will shown from the colorful inside. After opening the hood you can see the color transition, although the black darkness is still underneath. The act of opening and sliding the zipper has meaning of motivation, and as a result we find no longer a black hoodie that hides us, but beautiful colors in the form of flowers. This process symbolizes the blooming of a flower.
source: Ina Bak
The inspiration came from an anime film "Colorful". This movie tells us, everyone has their own color, and whether it's beautiful or ugly, the question is can you figure out your color. The hoodie is opened in two with the zipper and the flowers will shown from the colorful inside. After opening the hood you can see the color transition, although the black darkness is still underneath. The act of opening and sliding the zipper has meaning of motivation, and as a result we find no longer a black hoodie that hides us, but beautiful colors in the form of flowers. This process symbolizes the blooming of a flower.
source: Ina Bak
The inspiration came from an anime film "Colorful". This movie tells us, everyone has their own color, and whether it's beautiful or ugly, the question is can you figure out your color. The hoodie is opened in two with the zipper and the flowers will shown from the colorful inside. After opening the hood you can see the color transition, although the black darkness is still underneath. The act of opening and sliding the zipper has meaning of motivation, and as a result we find no longer a black hoodie that hides us, but beautiful colors in the form of flowers. This process symbolizes the blooming of a flower.
source: Ia BakJakob Deutschmann - Hiking Day
It’s hiking day: It’s really hot and the sun shines, no, burns from the blue sky which, here and there, gets broken through from shining white, innocent clouds, above them can only the stars be. You hike to the peak of a mountain, up high, so high, that usually only birds can be found there, but first a rocky path has to be left behind. The grey, hard mountains form ahead and before the climb you already know: It’ll be a fight. The heat is enormous, it’s exhausting, but it’s a great joy because what matters is the journey, not the destination. But when you has finally arrive at the summit cross of the highest mountain far and wide, you’re free and can enjoy the view and relax. In a Hoodie one feels good, it’s a garment to relax and switch off in. The same happens when hiking and in the mountains, which is why I wanted to connect my hoodie with the Joy of hiking, a feeling of freedom and connection with nature, getting one with nature, the wearer becomes Nature, human and nature, a symbiosis.
source: Jakob Deutschmann
It’s hiking day: It’s really hot and the sun shines, no, burns from the blue sky which, here and there, gets broken through from shining white, innocent clouds, above them can only the stars be. You hike to the peak of a mountain, up high, so high, that usually only birds can be found there, but first a rocky path has to be left behind. The grey, hard mountains form ahead and before the climb you already know: It’ll be a fight. The heat is enormous, it’s exhausting, but it’s a great joy because what matters is the journey, not the destination. But when you has finally arrive at the summit cross of the highest mountain far and wide, you’re free and can enjoy the view and relax. In a Hoodie one feels good, it’s a garment to relax and switch off in. The same happens when hiking and in the mountains, which is why I wanted to connect my hoodie with the Joy of hiking, a feeling of freedom and connection with nature, getting one with nature, the wearer becomes Nature, human and nature, a symbiosis.
source: Jakob Deutschmann
It’s hiking day: It’s really hot and the sun shines, no, burns from the blue sky which, here and there, gets broken through from shining white, innocent clouds, above them can only the stars be. You hike to the peak of a mountain, up high, so high, that usually only birds can be found there, but first a rocky path has to be left behind. The grey, hard mountains form ahead and before the climb you already know: It’ll be a fight. The heat is enormous, it’s exhausting, but it’s a great joy because what matters is the journey, not the destination. But when you has finally arrive at the summit cross of the highest mountain far and wide, you’re free and can enjoy the view and relax. In a Hoodie one feels good, it’s a garment to relax and switch off in. The same happens when hiking and in the mountains, which is why I wanted to connect my hoodie with the Joy of hiking, a feeling of freedom and connection with nature, getting one with nature, the wearer becomes Nature, human and nature, a symbiosis.
source: Jakob Deutschmann
It’s hiking day: It’s really hot and the sun shines, no, burns from the blue sky which, here and there, gets broken through from shining white, innocent clouds, above them can only the stars be. You hike to the peak of a mountain, up high, so high, that usually only birds can be found there, but first a rocky path has to be left behind. The grey, hard mountains form ahead and before the climb you already know: It’ll be a fight. The heat is enormous, it’s exhausting, but it’s a great joy because what matters is the journey, not the destination. But when you has finally arrive at the summit cross of the highest mountain far and wide, you’re free and can enjoy the view and relax. In a Hoodie one feels good, it’s a garment to relax and switch off in. The same happens when hiking and in the mountains, which is why I wanted to connect my hoodie with the Joy of hiking, a feeling of freedom and connection with nature, getting one with nature, the wearer becomes Nature, human and nature, a symbiosis.
source: Jakob DeutschmannTim Escher - Distorted Perception Of The Body
Throughout history, an ideal body has developed that people have not been able to distance themselves from for a long time. People who do not fit into this perfect image are prisoners in their body, which is not perceived as perfect by society. The hoodie serves as protection and a place of retreat from contemptuous looks and comments. Dealing with this subject has led me to develop a distorted perception of the body. Between stigmatized classical beauty, a sculptural figure develops that distorts/ deconstructs the body as it is known and is meant to bring it into new dimensions. A play between space and body emerges that both relate to the body and distances itself from it. By modifying the silhouette, a positive reference is drawn to inequalities that are inherent in everybody. By creating a manifestation, the viewer is encouraged to distance himself from the "normal" ideal image. The wearer must turn away from familiar body shapes in his appearance, which creates a stadium between sculpture and human being. They should feel comfortable and fade out the reduction to society's ideal image.
source: Tim Escher Foto: Matthias Leidinger
Throughout history, an ideal body has developed that people have not been able to distance themselves from for a long time. People who do not fit into this perfect image are prisoners in their body, which is not perceived as perfect by society. The hoodie serves as protection and a place of retreat from contemptuous looks and comments. Dealing with this subject has led me to develop a distorted perception of the body. Between stigmatized classical beauty, a sculptural figure develops that distorts/ deconstructs the body as it is known and is meant to bring it into new dimensions. A play between space and body emerges that both relate to the body and distances itself from it. By modifying the silhouette, a positive reference is drawn to inequalities that are inherent in everybody. By creating a manifestation, the viewer is encouraged to distance himself from the "normal" ideal image. The wearer must turn away from familiar body shapes in his appearance, which creates a stadium between sculpture and human being. They should feel comfortable and fade out the reduction to society's ideal image.
source: Tim Escher Foto: Matthias Leidinger
Throughout history, an ideal body has developed that people have not been able to distance themselves from for a long time. People who do not fit into this perfect image are prisoners in their body, which is not perceived as perfect by society. The hoodie serves as protection and a place of retreat from contemptuous looks and comments. Dealing with this subject has led me to develop a distorted perception of the body. Between stigmatized classical beauty, a sculptural figure develops that distorts/ deconstructs the body as it is known and is meant to bring it into new dimensions. A play between space and body emerges that both relate to the body and distances itself from it. By modifying the silhouette, a positive reference is drawn to inequalities that are inherent in everybody. By creating a manifestation, the viewer is encouraged to distance himself from the "normal" ideal image. The wearer must turn away from familiar body shapes in his appearance, which creates a stadium between sculpture and human being. They should feel comfortable and fade out the reduction to society's ideal image.
source: Tim Escher Foto: Matthias Leidinger
Throughout history, an ideal body has developed that people have not been able to distance themselves from for a long time. People who do not fit into this perfect image are prisoners in their body, which is not perceived as perfect by society. The hoodie serves as protection and a place of retreat from contemptuous looks and comments. Dealing with this subject has led me to develop a distorted perception of the body. Between stigmatized classical beauty, a sculptural figure develops that distorts/ deconstructs the body as it is known and is meant to bring it into new dimensions. A play between space and body emerges that both relate to the body and distances itself from it. By modifying the silhouette, a positive reference is drawn to inequalities that are inherent in everybody. By creating a manifestation, the viewer is encouraged to distance himself from the "normal" ideal image. The wearer must turn away from familiar body shapes in his appearance, which creates a stadium between sculpture and human being. They should feel comfortable and fade out the reduction to society's ideal image.
source: Tim Escher Foto: Matthias Leidinger
Throughout history, an ideal body has developed that people have not been able to distance themselves from for a long time. People who do not fit into this perfect image are prisoners in their body, which is not perceived as perfect by society. The hoodie serves as protection and a place of retreat from contemptuous looks and comments. Dealing with this subject has led me to develop a distorted perception of the body. Between stigmatized classical beauty, a sculptural figure develops that distorts/ deconstructs the body as it is known and is meant to bring it into new dimensions. A play between space and body emerges that both relate to the body and distances itself from it. By modifying the silhouette, a positive reference is drawn to inequalities that are inherent in everybody. By creating a manifestation, the viewer is encouraged to distance himself from the "normal" ideal image. The wearer must turn away from familiar body shapes in his appearance, which creates a stadium between sculpture and human being. They should feel comfortable and fade out the reduction to society's ideal image.
source: Tim Escher Foto: Matthias LeidingerHuyen Mai Hoang - avoid the social gaze
Shame is a powerful emotion, whose very existence involves the perceived and internalised Gaze of society. It’s essentially being used as a weapon to manipulate individuals to behave in a certain way, hiding their true identity. The internalisation comes to a point that one lives with a constant tension between the self’s action and the self’s standards. Either secluding oneself from society or hiding one’s true identity and personality are the only ways out if you feel not fit to live in your own community. avoid the social gaze addresses our daily struggles with the feeling of shame since our very actions are steered by the need to avoid feeling shame. The whole body is covered by at least one garment with only bits and pieces of bare skin peeking out. The hoodie is masking the most identifiable part of the body - the face. The lies you tell the people around you to fit their expectations of you just start to pile up and wear you down. Living this way is uncomfortable, suffocating and unsatisfying. Stuck in the facade you once built yourself even when you finally decide to shed that shell.
source: Huyen Mai Hoang
Shame is a powerful emotion, whose very existence involves the perceived and internalised Gaze of society. It’s essentially being used as a weapon to manipulate individuals to behave in a certain way, hiding their true identity. The internalisation comes to a point that one lives with a constant tension between the self’s action and the self’s standards. Either secluding oneself from society or hiding one’s true identity and personality are the only ways out if you feel not fit to live in your own community. avoid the social gaze addresses our daily struggles with the feeling of shame since our very actions are steered by the need to avoid feeling shame. The whole body is covered by at least one garment with only bits and pieces of bare skin peeking out. The hoodie is masking the most identifiable part of the body - the face. The lies you tell the people around you to fit their expectations of you just start to pile up and wear you down. Living this way is uncomfortable, suffocating and unsatisfying. Stuck in the facade you once built yourself even when you finally decide to shed that shell.
source: Huyen Mai Hoang
Shame is a powerful emotion, whose very existence involves the perceived and internalised Gaze of society. It’s essentially being used as a weapon to manipulate individuals to behave in a certain way, hiding their true identity. The internalisation comes to a point that one lives with a constant tension between the self’s action and the self’s standards. Either secluding oneself from society or hiding one’s true identity and personality are the only ways out if you feel not fit to live in your own community. avoid the social gaze addresses our daily struggles with the feeling of shame since our very actions are steered by the need to avoid feeling shame. The whole body is covered by at least one garment with only bits and pieces of bare skin peeking out. The hoodie is masking the most identifiable part of the body - the face. The lies you tell the people around you to fit their expectations of you just start to pile up and wear you down. Living this way is uncomfortable, suffocating and unsatisfying. Stuck in the facade you once built yourself even when you finally decide to shed that shell.
source: Huyen Mai Hoang
Shame is a powerful emotion, whose very existence involves the perceived and internalised Gaze of society. It’s essentially being used as a weapon to manipulate individuals to behave in a certain way, hiding their true identity. The internalisation comes to a point that one lives with a constant tension between the self’s action and the self’s standards. Either secluding oneself from society or hiding one’s true identity and personality are the only ways out if you feel not fit to live in your own community. avoid the social gaze addresses our daily struggles with the feeling of shame since our very actions are steered by the need to avoid feeling shame. The whole body is covered by at least one garment with only bits and pieces of bare skin peeking out. The hoodie is masking the most identifiable part of the body - the face. The lies you tell the people around you to fit their expectations of you just start to pile up and wear you down. Living this way is uncomfortable, suffocating and unsatisfying. Stuck in the facade you once built yourself even when you finally decide to shed that shell.
source: Huyen Mai HoangIva Hoes - Second Skin
The skin offers us protection and is the visible outer shell of living beings. As well as the hoodie as a second layer becomes a very personal, own part of our body, of our existence. Safe, protected, as if fitted to one‘s own body, the garment exists on and connected to the human being. The play between the natural and an outer shell, becomes one. My project deals with the human surface in its biological form, designed by selfproduced bioplastics that, like us, will eventually decay. Inspired by nature, water and waves, the garment wraps asymmetrically and organically around the body. It is reminiscent of a mystical transformation of the human being in the hoodie. This installation represents the excursion of bio-based materials, which are our future, with the abstract representation of the human form.
source: Iva Hoes
The skin offers us protection and is the visible outer shell of living beings. As well as the hoodie as a second layer becomes a very personal, own part of our body, of our existence. Safe, protected, as if fitted to one‘s own body, the garment exists on and connected to the human being. The play between the natural and an outer shell, becomes one. My project deals with the human surface in its biological form, designed by selfproduced bioplastics that, like us, will eventually decay. Inspired by nature, water and waves, the garment wraps asymmetrically and organically around the body. It is reminiscent of a mystical transformation of the human being in the hoodie. This installation represents the excursion of bio-based materials, which are our future, with the abstract representation of the human form.
source: Iva Hoes
The skin offers us protection and is the visible outer shell of living beings. As well as the hoodie as a second layer becomes a very personal, own part of our body, of our existence. Safe, protected, as if fitted to one‘s own body, the garment exists on and connected to the human being. The play between the natural and an outer shell, becomes one. My project deals with the human surface in its biological form, designed by selfproduced bioplastics that, like us, will eventually decay. Inspired by nature, water and waves, the garment wraps asymmetrically and organically around the body. It is reminiscent of a mystical transformation of the human being in the hoodie. This installation represents the excursion of bio-based materials, which are our future, with the abstract representation of the human form.
source: Iva Hoes
The skin offers us protection and is the visible outer shell of living beings. As well as the hoodie as a second layer becomes a very personal, own part of our body, of our existence. Safe, protected, as if fitted to one‘s own body, the garment exists on and connected to the human being. The play between the natural and an outer shell, becomes one. My project deals with the human surface in its biological form, designed by selfproduced bioplastics that, like us, will eventually decay. Inspired by nature, water and waves, the garment wraps asymmetrically and organically around the body. It is reminiscent of a mystical transformation of the human being in the hoodie. This installation represents the excursion of bio-based materials, which are our future, with the abstract representation of the human form.
source: Iva HoesElea Jenner - Play
Playing with covering and veiling the body in a society where one is sexualised and sexually objectified, often depending on what and how much one shows off oneself. How do I deal with sexualization? How do I choose to act in this context every day? I seek balance anew every day. The hoodie is the starting point of the veiling. Large opaque volumes drape over the body, making the actual shape of the body unrecognizable. In contrast, tight mesh garments enclose the body tightly and not only leave it visible, but put an additional focus on it. The two materials play with each other, wrestle with each other. They take on the qualities of the other. A negotiation between veiling and unveiling.
source: Elea Jenner
Playing with covering and veiling the body in a society where one is sexualised and sexually objectified, often depending on what and how much one shows off oneself. How do I deal with sexualization? How do I choose to act in this context every day? I seek balance anew every day. The hoodie is the starting point of the veiling. Large opaque volumes drape over the body, making the actual shape of the body unrecognizable. In contrast, tight mesh garments enclose the body tightly and not only leave it visible, but put an additional focus on it. The two materials play with each other, wrestle with each other. They take on the qualities of the other. A negotiation between veiling and unveiling.
source: Elea Jenner
Playing with covering and veiling the body in a society where one is sexualised and sexually objectified, often depending on what and how much one shows off oneself. How do I deal with sexualization? How do I choose to act in this context every day? I seek balance anew every day. The hoodie is the starting point of the veiling. Large opaque volumes drape over the body, making the actual shape of the body unrecognizable. In contrast, tight mesh garments enclose the body tightly and not only leave it visible, but put an additional focus on it. The two materials play with each other, wrestle with each other. They take on the qualities of the other. A negotiation between veiling and unveiling.
source: Elea Jenner
Playing with covering and veiling the body in a society where one is sexualised and sexually objectified, often depending on what and how much one shows off oneself. How do I deal with sexualization? How do I choose to act in this context every day? I seek balance anew every day. The hoodie is the starting point of the veiling. Large opaque volumes drape over the body, making the actual shape of the body unrecognizable. In contrast, tight mesh garments enclose the body tightly and not only leave it visible, but put an additional focus on it. The two materials play with each other, wrestle with each other. They take on the qualities of the other. A negotiation between veiling and unveiling.
source: Elea JennerLeif Kessler - Inside out
The concept of the hoodie was born through a reflection about the internet. The internet has fundamentally changed the way people interact. But not only that. With the birth of social media and the smartphone, our digital personas are also born. It became possible to show the world whatever you wanted. The advantage: people who aren’t understood in real life can express themselves and act out. The downside: it is easier for people to pretend to be who they are not. But since anyone can capture anything and show it to the whole world, lies don't go unpunished for long. Internet brought to two extremes: Extreme superficiality: You only show what you want to show. But also, extreme intimacy: things are shown that you don't really want to show everyone. This affects the people who show as well as the people who watch. Be it for comparison, wrong guidance, or something else. Social media have undoubtedly transformed our own identity and self-confidence. The hoodie is therefore designed to bring the superficiality (exterior) as well as the intimacy (interior) to light. The hoodie is equipped with many stripes that structure the hoodie with Velcro fasteners. They are the main element of the garment and can be opened / closed to more or less reveal the wearer. When all the Velcro fasteners are closed, little of the person can be seen. The stripes give an enclosed, trapped effect. The grey colour expresses indifference, coldness and lifelessness. Unfastening the Velcro strips brings out the inside and gives the body the choice to move freely. Diverse colours can be seen that represent the inner person. They express life, warmth, and happiness. The hoodie does not encourage the wearer to pretend to be someone they are not, but rather challenges him to express his feelings, to be self-confident and to follow his own will.
source: Leif Kessler
The concept of the hoodie was born through a reflection about the internet. The internet has fundamentally changed the way people interact. But not only that. With the birth of social media and the smartphone, our digital personas are also born. It became possible to show the world whatever you wanted. The advantage: people who aren’t understood in real life can express themselves and act out. The downside: it is easier for people to pretend to be who they are not. But since anyone can capture anything and show it to the whole world, lies don't go unpunished for long. Internet brought to two extremes: Extreme superficiality: You only show what you want to show. But also, extreme intimacy: things are shown that you don't really want to show everyone. This affects the people who show as well as the people who watch. Be it for comparison, wrong guidance, or something else. Social media have undoubtedly transformed our own identity and self-confidence. The hoodie is therefore designed to bring the superficiality (exterior) as well as the intimacy (interior) to light. The hoodie is equipped with many stripes that structure the hoodie with Velcro fasteners. They are the main element of the garment and can be opened / closed to more or less reveal the wearer. When all the Velcro fasteners are closed, little of the person can be seen. The stripes give an enclosed, trapped effect. The grey colour expresses indifference, coldness and lifelessness. Unfastening the Velcro strips brings out the inside and gives the body the choice to move freely. Diverse colours can be seen that represent the inner person. They express life, warmth, and happiness. The hoodie does not encourage the wearer to pretend to be someone they are not, but rather challenges him to express his feelings, to be self-confident and to follow his own will.
source: Leif Kessler
The concept of the hoodie was born through a reflection about the internet. The internet has fundamentally changed the way people interact. But not only that. With the birth of social media and the smartphone, our digital personas are also born. It became possible to show the world whatever you wanted. The advantage: people who aren’t understood in real life can express themselves and act out. The downside: it is easier for people to pretend to be who they are not. But since anyone can capture anything and show it to the whole world, lies don't go unpunished for long. Internet brought to two extremes: Extreme superficiality: You only show what you want to show. But also, extreme intimacy: things are shown that you don't really want to show everyone. This affects the people who show as well as the people who watch. Be it for comparison, wrong guidance, or something else. Social media have undoubtedly transformed our own identity and self-confidence. The hoodie is therefore designed to bring the superficiality (exterior) as well as the intimacy (interior) to light. The hoodie is equipped with many stripes that structure the hoodie with Velcro fasteners. They are the main element of the garment and can be opened / closed to more or less reveal the wearer. When all the Velcro fasteners are closed, little of the person can be seen. The stripes give an enclosed, trapped effect. The grey colour expresses indifference, coldness and lifelessness. Unfastening the Velcro strips brings out the inside and gives the body the choice to move freely. Diverse colours can be seen that represent the inner person. They express life, warmth, and happiness. The hoodie does not encourage the wearer to pretend to be someone they are not, but rather challenges him to express his feelings, to be self-confident and to follow his own will.
source: Leif Kessler
The concept of the hoodie was born through a reflection about the internet. The internet has fundamentally changed the way people interact. But not only that. With the birth of social media and the smartphone, our digital personas are also born. It became possible to show the world whatever you wanted. The advantage: people who aren’t understood in real life can express themselves and act out. The downside: it is easier for people to pretend to be who they are not. But since anyone can capture anything and show it to the whole world, lies don't go unpunished for long. Internet brought to two extremes: Extreme superficiality: You only show what you want to show. But also, extreme intimacy: things are shown that you don't really want to show everyone. This affects the people who show as well as the people who watch. Be it for comparison, wrong guidance, or something else. Social media have undoubtedly transformed our own identity and self-confidence. The hoodie is therefore designed to bring the superficiality (exterior) as well as the intimacy (interior) to light. The hoodie is equipped with many stripes that structure the hoodie with Velcro fasteners. They are the main element of the garment and can be opened / closed to more or less reveal the wearer. When all the Velcro fasteners are closed, little of the person can be seen. The stripes give an enclosed, trapped effect. The grey colour expresses indifference, coldness and lifelessness. Unfastening the Velcro strips brings out the inside and gives the body the choice to move freely. Diverse colours can be seen that represent the inner person. They express life, warmth, and happiness. The hoodie does not encourage the wearer to pretend to be someone they are not, but rather challenges him to express his feelings, to be self-confident and to follow his own will.
source: Leif Kessler
The concept of the hoodie was born through a reflection about the internet. The internet has fundamentally changed the way people interact. But not only that. With the birth of social media and the smartphone, our digital personas are also born. It became possible to show the world whatever you wanted. The advantage: people who aren’t understood in real life can express themselves and act out. The downside: it is easier for people to pretend to be who they are not. But since anyone can capture anything and show it to the whole world, lies don't go unpunished for long. Internet brought to two extremes: Extreme superficiality: You only show what you want to show. But also, extreme intimacy: things are shown that you don't really want to show everyone. This affects the people who show as well as the people who watch. Be it for comparison, wrong guidance, or something else. Social media have undoubtedly transformed our own identity and self-confidence. The hoodie is therefore designed to bring the superficiality (exterior) as well as the intimacy (interior) to light. The hoodie is equipped with many stripes that structure the hoodie with Velcro fasteners. They are the main element of the garment and can be opened / closed to more or less reveal the wearer. When all the Velcro fasteners are closed, little of the person can be seen. The stripes give an enclosed, trapped effect. The grey colour expresses indifference, coldness and lifelessness. Unfastening the Velcro strips brings out the inside and gives the body the choice to move freely. Diverse colours can be seen that represent the inner person. They express life, warmth, and happiness. The hoodie does not encourage the wearer to pretend to be someone they are not, but rather challenges him to express his feelings, to be self-confident and to follow his own will.
source: Leif Kessler
The concept of the hoodie was born through a reflection about the internet. The internet has fundamentally changed the way people interact. But not only that. With the birth of social media and the smartphone, our digital personas are also born. It became possible to show the world whatever you wanted. The advantage: people who aren’t understood in real life can express themselves and act out. The downside: it is easier for people to pretend to be who they are not. But since anyone can capture anything and show it to the whole world, lies don't go unpunished for long. Internet brought to two extremes: Extreme superficiality: You only show what you want to show. But also, extreme intimacy: things are shown that you don't really want to show everyone. This affects the people who show as well as the people who watch. Be it for comparison, wrong guidance, or something else. Social media have undoubtedly transformed our own identity and self-confidence. The hoodie is therefore designed to bring the superficiality (exterior) as well as the intimacy (interior) to light. The hoodie is equipped with many stripes that structure the hoodie with Velcro fasteners. They are the main element of the garment and can be opened / closed to more or less reveal the wearer. When all the Velcro fasteners are closed, little of the person can be seen. The stripes give an enclosed, trapped effect. The grey colour expresses indifference, coldness and lifelessness. Unfastening the Velcro strips brings out the inside and gives the body the choice to move freely. Diverse colours can be seen that represent the inner person. They express life, warmth, and happiness. The hoodie does not encourage the wearer to pretend to be someone they are not, but rather challenges him to express his feelings, to be self-confident and to follow his own will.
source: Leif KesslerKhulan Klecker - My Hood UB
„My Hood UB“ is a new interpretation of the classical streetwear hoodie influenced by traditional mongolian elements. Mongolia is literally my hood, since I spent there my childhood. Young people call the capital Ulaanbaatar “UB”. For the last few years the music industry is flourishing, especially the rap scene. These artist are strongly influenced by the western culture but never forget their own culture, the nomadic way of life. You probably see a rapper on a camel in the steppes only in Mongolia today. My goal was to show exactly this contrast and its fusion of the nomadic and the hoodie as a streetwear. To achieve this, I used felt, which is still used to this day by nomads as a main material for their home, yurt. In form and cutting, I was inspired by the traditional clothing , called deel. I also used the traditional knotting techniques for buttons.
source: Khulan Klecker
„My Hood UB“ is a new interpretation of the classical streetwear hoodie influenced by traditional mongolian elements. Mongolia is literally my hood, since I spent there my childhood. Young people call the capital Ulaanbaatar “UB”. For the last few years the music industry is flourishing, especially the rap scene. These artist are strongly influenced by the western culture but never forget their own culture, the nomadic way of life. You probably see a rapper on a camel in the steppes only in Mongolia today. My goal was to show exactly this contrast and its fusion of the nomadic and the hoodie as a streetwear. To achieve this, I used felt, which is still used to this day by nomads as a main material for their home, yurt. In form and cutting, I was inspired by the traditional clothing , called deel. I also used the traditional knotting techniques for buttons.
source: Khulan Klecker
„My Hood UB“ is a new interpretation of the classical streetwear hoodie influenced by traditional mongolian elements. Mongolia is literally my hood, since I spent there my childhood. Young people call the capital Ulaanbaatar “UB”. For the last few years the music industry is flourishing, especially the rap scene. These artist are strongly influenced by the western culture but never forget their own culture, the nomadic way of life. You probably see a rapper on a camel in the steppes only in Mongolia today. My goal was to show exactly this contrast and its fusion of the nomadic and the hoodie as a streetwear. To achieve this, I used felt, which is still used to this day by nomads as a main material for their home, yurt. In form and cutting, I was inspired by the traditional clothing , called deel. I also used the traditional knotting techniques for buttons.
source: Khulan Klecker
„My Hood UB“ is a new interpretation of the classical streetwear hoodie influenced by traditional mongolian elements. Mongolia is literally my hood, since I spent there my childhood. Young people call the capital Ulaanbaatar “UB”. For the last few years the music industry is flourishing, especially the rap scene. These artist are strongly influenced by the western culture but never forget their own culture, the nomadic way of life. You probably see a rapper on a camel in the steppes only in Mongolia today. My goal was to show exactly this contrast and its fusion of the nomadic and the hoodie as a streetwear. To achieve this, I used felt, which is still used to this day by nomads as a main material for their home, yurt. In form and cutting, I was inspired by the traditional clothing , called deel. I also used the traditional knotting techniques for buttons.
source: Khulan Klecker
„My Hood UB“ is a new interpretation of the classical streetwear hoodie influenced by traditional mongolian elements. Mongolia is literally my hood, since I spent there my childhood. Young people call the capital Ulaanbaatar “UB”. For the last few years the music industry is flourishing, especially the rap scene. These artist are strongly influenced by the western culture but never forget their own culture, the nomadic way of life. You probably see a rapper on a camel in the steppes only in Mongolia today. My goal was to show exactly this contrast and its fusion of the nomadic and the hoodie as a streetwear. To achieve this, I used felt, which is still used to this day by nomads as a main material for their home, yurt. In form and cutting, I was inspired by the traditional clothing , called deel. I also used the traditional knotting techniques for buttons.
source: Khulan KleckerAchim Kwon - sense of weight
The design illustrates the feeling of weight inside me. It means the level of responsibility I feel or the level of atmosphere I feel when I see certain things. The upper body (vest) of the hoodie appears heavy, as wide-cut jersey strips from an old dress have been knitted again. The essence of the dress is thus preserved in a different form. The hood part of the hoodie is generously cut and made of light and stretchy jersey. The silhouette should begin lightly and merge into an interplay of heaviness and lightness of the materials. To a certain extent, the skirt shows a roughly rectangular shape. Due to the texture of the silk, the skirt sticks to the body and shows the silhouette inside. I used a thin chain to connect the skirt to the torso. I like the harmony of the light silk combined with the thin chain. Fine but strong, blurry but discernible.
source: Achim Kwon
The design illustrates the feeling of weight inside me. It means the level of responsibility I feel or the level of atmosphere I feel when I see certain things. The upper body (vest) of the hoodie appears heavy, as wide-cut jersey strips from an old dress have been knitted again. The essence of the dress is thus preserved in a different form. The hood part of the hoodie is generously cut and made of light and stretchy jersey. The silhouette should begin lightly and merge into an interplay of heaviness and lightness of the materials. To a certain extent, the skirt shows a roughly rectangular shape. Due to the texture of the silk, the skirt sticks to the body and shows the silhouette inside. I used a thin chain to connect the skirt to the torso. I like the harmony of the light silk combined with the thin chain. Fine but strong, blurry but discernible.
source: Achim Kwon
The design illustrates the feeling of weight inside me. It means the level of responsibility I feel or the level of atmosphere I feel when I see certain things. The upper body (vest) of the hoodie appears heavy, as wide-cut jersey strips from an old dress have been knitted again. The essence of the dress is thus preserved in a different form. The hood part of the hoodie is generously cut and made of light and stretchy jersey. The silhouette should begin lightly and merge into an interplay of heaviness and lightness of the materials. To a certain extent, the skirt shows a roughly rectangular shape. Due to the texture of the silk, the skirt sticks to the body and shows the silhouette inside. I used a thin chain to connect the skirt to the torso. I like the harmony of the light silk combined with the thin chain. Fine but strong, blurry but discernible.
source: Achim Kwon
The design illustrates the feeling of weight inside me. It means the level of responsibility I feel or the level of atmosphere I feel when I see certain things. The upper body (vest) of the hoodie appears heavy, as wide-cut jersey strips from an old dress have been knitted again. The essence of the dress is thus preserved in a different form. The hood part of the hoodie is generously cut and made of light and stretchy jersey. The silhouette should begin lightly and merge into an interplay of heaviness and lightness of the materials. To a certain extent, the skirt shows a roughly rectangular shape. Due to the texture of the silk, the skirt sticks to the body and shows the silhouette inside. I used a thin chain to connect the skirt to the torso. I like the harmony of the light silk combined with the thin chain. Fine but strong, blurry but discernible.
source: Achim KwonJonathan Aurel Richter - Ärmel hoch, Hose runter
Over the years the hoodie has evolved into a wardrobe staple for men all over the world. It’s popularity is symptomatic for menswear’s surrender of beauty in a trade for utility and workwear. But is it really about utility? How many of the people wearing carpenter pants actually lay carpets? Isn’t it about men trying to excuse dressing up, because toxic masculinity frames it as feminine and weak? Surely, this cut taken from workwear isn’t perfect enough to justify its big success. It just doesn’t try to look good too much - a male attribute? Fashion, historically, hasn’t always been as women focused as it’s been in the last few decades and men, as well as everyone else, have the right to feel pretty and not just „useful“. „Ärmel hoch, Hose runter“ aims to be honest about workwear being decorative and consequently strips it of its intended purposes. Medical shoes become too high to walk on, protective gloves are cut open and helmets soften up. The Hood becomes the decorative element we all know it has always been. And some elements even appear just because they’re pretty - because not everything in menswear needs to serve purpose.
source: Jonathan Aurel Richter
Over the years the hoodie has evolved into a wardrobe staple for men all over the world. It’s popularity is symptomatic for menswear’s surrender of beauty in a trade for utility and workwear. But is it really about utility? How many of the people wearing carpenter pants actually lay carpets? Isn’t it about men trying to excuse dressing up, because toxic masculinity frames it as feminine and weak? Surely, this cut taken from workwear isn’t perfect enough to justify its big success. It just doesn’t try to look good too much - a male attribute? Fashion, historically, hasn’t always been as women focused as it’s been in the last few decades and men, as well as everyone else, have the right to feel pretty and not just „useful“. „Ärmel hoch, Hose runter“ aims to be honest about workwear being decorative and consequently strips it of its intended purposes. Medical shoes become too high to walk on, protective gloves are cut open and helmets soften up. The Hood becomes the decorative element we all know it has always been. And some elements even appear just because they’re pretty - because not everything in menswear needs to serve purpose.
source: Jonathan Aurel Richter
Over the years the hoodie has evolved into a wardrobe staple for men all over the world. It’s popularity is symptomatic for menswear’s surrender of beauty in a trade for utility and workwear. But is it really about utility? How many of the people wearing carpenter pants actually lay carpets? Isn’t it about men trying to excuse dressing up, because toxic masculinity frames it as feminine and weak? Surely, this cut taken from workwear isn’t perfect enough to justify its big success. It just doesn’t try to look good too much - a male attribute? Fashion, historically, hasn’t always been as women focused as it’s been in the last few decades and men, as well as everyone else, have the right to feel pretty and not just „useful“. „Ärmel hoch, Hose runter“ aims to be honest about workwear being decorative and consequently strips it of its intended purposes. Medical shoes become too high to walk on, protective gloves are cut open and helmets soften up. The Hood becomes the decorative element we all know it has always been. And some elements even appear just because they’re pretty - because not everything in menswear needs to serve purpose.
source: Jonathan Aurel Richter
Over the years the hoodie has evolved into a wardrobe staple for men all over the world. It’s popularity is symptomatic for menswear’s surrender of beauty in a trade for utility and workwear. But is it really about utility? How many of the people wearing carpenter pants actually lay carpets? Isn’t it about men trying to excuse dressing up, because toxic masculinity frames it as feminine and weak? Surely, this cut taken from workwear isn’t perfect enough to justify its big success. It just doesn’t try to look good too much - a male attribute? Fashion, historically, hasn’t always been as women focused as it’s been in the last few decades and men, as well as everyone else, have the right to feel pretty and not just „useful“. „Ärmel hoch, Hose runter“ aims to be honest about workwear being decorative and consequently strips it of its intended purposes. Medical shoes become too high to walk on, protective gloves are cut open and helmets soften up. The Hood becomes the decorative element we all know it has always been. And some elements even appear just because they’re pretty - because not everything in menswear needs to serve purpose.
source: Jonathan Aurel RichterKiarash Amourizi Varnamkhasti - Unter der Sonne
Hugging, sunlight and the color yellow have one thing in common: the release of serotonin in the body, helping to balance the flow of emotions and mood in a being. In fact, one of the hardest things to unlearn is the feeling of physical touch. The most human, friendly and simple act between two people, became almost impossible due to the pandemic. How to express this intimate exchange of feelings between two people? By the feeling of safety and peace that you get from wearing a hoodie, you come closer to the feeling of hugging. Everyone deserves a hug. My design is an accessory for everyone who is in the shadow of the pandemic. For everyone who feels left behind. For all who simply miss the feeling of touch.
source: Kiarash Amourizi Varnamkhasti
Hugging, sunlight and the color yellow have one thing in common: the release of serotonin in the body, helping to balance the flow of emotions and mood in a being. In fact, one of the hardest things to unlearn is the feeling of physical touch. The most human, friendly and simple act between two people, became almost impossible due to the pandemic. How to express this intimate exchange of feelings between two people? By the feeling of safety and peace that you get from wearing a hoodie, you come closer to the feeling of hugging. Everyone deserves a hug. My design is an accessory for everyone who is in the shadow of the pandemic. For everyone who feels left behind. For all who simply miss the feeling of touch.
source: Kiarash Amourizi Varnamkhasti
Hugging, sunlight and the color yellow have one thing in common: the release of serotonin in the body, helping to balance the flow of emotions and mood in a being. In fact, one of the hardest things to unlearn is the feeling of physical touch. The most human, friendly and simple act between two people, became almost impossible due to the pandemic. How to express this intimate exchange of feelings between two people? By the feeling of safety and peace that you get from wearing a hoodie, you come closer to the feeling of hugging. Everyone deserves a hug. My design is an accessory for everyone who is in the shadow of the pandemic. For everyone who feels left behind. For all who simply miss the feeling of touch.
source: Kiarash Amourizi Varnamkhasti
Hugging, sunlight and the color yellow have one thing in common: the release of serotonin in the body, helping to balance the flow of emotions and mood in a being. In fact, one of the hardest things to unlearn is the feeling of physical touch. The most human, friendly and simple act between two people, became almost impossible due to the pandemic. How to express this intimate exchange of feelings between two people? By the feeling of safety and peace that you get from wearing a hoodie, you come closer to the feeling of hugging. Everyone deserves a hug. My design is an accessory for everyone who is in the shadow of the pandemic. For everyone who feels left behind. For all who simply miss the feeling of touch.
source: Kiarash Amourizi Varnamkhasti