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Prof. Dr. Christian Blümelhuber

short vita


Christian Bluemelhuber is Professor for Strategic Organizational Communication at the Berlin University of the Arts since 2013. From 2006 to 2013 he taught as InBev-Baillet Latour Professor for Euromarketing at the Free University of Brussels. He graduated in 2000 from the Ludwig-Maximilians-University of Munich (Dr. oec. publ.) and has taught in Asia (at the University of Seoul, the Open University Ho Chi Minh City and the Bonsai University Seoul), in the USA (Virginia Tech University, Blacksburg) and in Europe (Warwick Business School, Université d'Aix en Provence, Munich University of Television and Film and many more). Bluemelhuber is co-inventor of several research methods (eg Vnipping together with the Associative Networks for Market Segmentations) and co-developed two sports (SoccaFive and J-Tennis, today Mickey's Tennis).

Currently, Christian Bluemelhuber conducts research about series, games and strategies, about communication, consumption contexts and cruises. He writes with BIC pens, likes spectacular hotels, and finds thoroughly styled brands quite boring.