Prof. Dr. Christian Blümelhuber
Christian Bluemelhuber is Professor for Strategic Organizational Communication at the Berlin University of the Arts since 2013. From 2006 to 2013 he taught as InBev-Baillet Latour Professor for Euromarketing at the Free University of Brussels. He graduated in 2000 from the Ludwig-Maximilians-University of Munich (Dr. oec. publ.) and has taught in Asia (at the University of Seoul, the Open University Ho Chi Minh City and the Bonsai University Seoul), in the USA (Virginia Tech University, Blacksburg) and in Europe (Warwick Business School, Université d'Aix en Provence, Munich University of Television and Film and many more). Bluemelhuber is co-inventor of several research methods (eg Vnipping together with the Associative Networks for Market Segmentations) and co-developed two sports (SoccaFive and J-Tennis, today Mickey's Tennis).
Currently, Christian Bluemelhuber conducts research about series, games and strategies, about communication, consumption contexts and cruises. He writes with BIC pens, likes spectacular hotels, and finds thoroughly styled brands quite boring.
Bartsch, S; Bluemelhuber, C. Always Ahead in Marketing. Berlin: Springer, 2015.
Bluemelhuber, C. Ausweitung der Konsumzone. Frankfurt: Campus, 2012.
Bluemelhuber, C. Seriell! Berlin: Parodos, 2011.
Bluemelhuber, C. Rechte als zentrale Wirtschaftsgüter der e-conomy. München: FGM, 2000.
Brandt, C; Mortanges, C; Bluemelhuber, C; van Riel, A. “Associative networks: a new approach to market segmentation“. In: JMRS: the Journal of the Market Research Society 53, 187-207 (2011).
Brunck, K; Bluemelhuber, C. “One strike and you're out: Qualitative insights into the formation of consumers' ethical company or brand perceptions “. In: Journal of Business Research 64, 131-141 (2011).
Rojas, P; Bluemelhuber, C. “Consumers´Transformations in a Liquid Society“. In: Journal of Consumer Behaviour 9, 126-138 (2010).
Van der Lans, R; Bluemelhuber, C. et al. “Cross-National Logo Evaluation Analysis: An Individual-Level Approach“. In: Marketing Science 28, 968-985 (2009).
Bluemelhuber, C; Köstring, C. “The Moderating Role of Consumer Knowledge in Evaluations of Brand Alliances“. In: International Marketing Review 24, 5-16 (2007).
Bluemelhuber, C; Schnitzer, T. “Fehler des Quellengedächtnisses“. In: Marketing Zeitschrift für Forschung und Praxis 24, 79-98 (2006).
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