short vita

Since 2022, Dr. Michaela Conen has been the Head of Strategic Marketing at the Berlin University of the Arts (UdK). In close collaboration with the university’s president, she oversees strategic marketing management, the development and execution of a comprehensive, multi-channel marketing strategy, and ensures its successful implementation. She is also responsible for managing and advancing the university's corporate branding and design, while developing campaigns and fostering strategic partnerships.

From 2016 to 2022, Dr. Conen led the Marketing and University Events department at UdK Berlin. In 2022, the University Events division was restructured into an independent unit, now titled "Interdisciplinary Events."

Dr. Conen holds a PhD in strategic museum management from the Institute for Culture and Media Management at the University of Music and Theatre Hamburg, and brings extensive experience in the cultural and media sectors.

Since 2023, she has served on the Advisory Board of Partner für Berlin Holding mbH, which provides guidance and support for the coordination of Berlin’s city-wide marketing activities.

Dr. Conen is also an active member of the advisory committee for the initiative "Berlin against Antisemitism," launched in early 2021 by the Berlin Partner Network. The initiative implements sustainable internal measures and public campaigns to raise awareness about antisemitism within organizations and the broader public, aiming to foster greater sensitivity towards discrimination and undermine the conditions that allow antisemitism to thrive.

Her career includes previous work at the Federal Agency for Civic Education (bpb) in the Coordination Office for Capital City Tasks, where she developed cultural event formats, as well as their marketing and communication strategies. At the Jewish Museum Berlin, she served as Head of the Corporate Performance Management unit, advising the executive team on strategic matters.

In addition to her full-time role, Dr. Conen works as a freelance consultant, specializing in cultural advisory services.

Links

Stabsstelle Strategisches Marketing der UdK Berlin