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Dr. Michaela Conen

short vita

Dr. Michaela Conen has been leading the Strategic Marketing Unit at UdK Berlin since 2022, where she works closely with the president to develop and implement the marketing strategy. She is also responsible for corporate branding and design, as well as the creation of campaigns and strategic partnerships.

Previously, from 2016 to 2022, she headed the Marketing and Central Events Department before Central Events was restructured in 2022 into an independent department for "Inter-Faculty Events." Dr. Conen holds a doctorate in Cultural and Media Management from the KMM Institute at the Hochschule für Musik und Theater Hamburg, with a focus on strategic management in museums.

Starting in June 2024, she will also take on the role of process manager for Antisemitism prevention at UdK Berlin, appointed by the president. In this capacity, she is developing initiatives and projects with a network of experts to establish sustainable prevention structures and raise awareness of the impacts of Antisemitism.

In this context, she serves as the university's primary point of contact for the Senate Department for Labor, Social Affairs, Equality, Integration, Diversity, and Anti-Discrimination, as well as its team for antisemitism prevention. In early 2025, the UdK Berlin's antisemitism prevention website was recognized by the Senate Department for its outstanding quality and recommended as a best-practice example for Berlin's universities.

She is also active as an expert speaker, supporting institutions through lectures and workshops.

Dr. Conen is a member of the Advisory Board of Partner für Berlin Holding mbH and is also involved on behalf of UdK Berlin in the "Berlin Against Antisemitism" initiative, which promotes measures and campaigns to combat Antisemitism. Her career also includes positions at the Federal Agency for Civic Education and the Jewish Museum Berlin, where she led strategic and educational projects and their marketing efforts.

In addition to her primary professional work, Dr. Conen works as a freelance cultural consultant and lecturer in marketing and brand management.