Rooze-Mabada [For a Rainy Day] is a group show at Giardino Segreto in Milan featuring nine Iranian artists, among them our current fellow Yalda Afsah.
The title is a typical expression in Iran describing a particular mindset that sets aside pleasant things for a day when you can’t go out. More metaphorically, the title refers to the unique relationship of Iranian culture with the concepts of time and the future.
This event is the result of a collaboration with EFI’s Identity Building and Business Sharing Initiative, funded by the European Union (EU). The programme showcases creativity and talent in cultural sectors like art, photography, cinema and music, in seven dynamic countries: Cote d’Ivoire, Eritrea, Mali, Uganda, Iran, Uzbekistan and Tajikistan. EFI works together with leading private sector players to strengthen culture sectors and increase cultural exports. More than any other product, culture reflects a people’s uniqueness, value and heritage. Strengthening culture sectors builds social capital and reinforces identities, as well as generating trade and business opportunities.
9 October - 15 November 2019
Via Durini 24