To strengthen the unique corporate design (CD) of the Berlin University of the Arts and increase its visibility, it requires consistent adherence to and implementation of the binding design guidelines and, in particular, the support of all university members. The Corporate Design Manual of the UdK Berlin provides a working aid for the various tasks to be mastered. However, there has been enough creative scope for flexible design options in addition to the mandatory guidelines. Therefore, we would like to ask all university members to observe the appropriate design guidelines and use the free space creatively. Please see our media examples for this.