The development of UdK's visual identity is a collaborative journey, progressing through various phases. We value your input and would like to keep you updated on the ongoing planning.

Upcoming phases:

• From July 2024: Transformation of the collection from the formats, the online survey, the exhibition day, etc., into a print medium, which will also serve as an accompanying briefing for the competition to select an agency further to develop the visual appearance of the UdK Berlin
• 27 June 2024: a performative, experimental exhibition of the collection of impressions and results, etc., on the UdK Berlin and a participatory presentation
• From April - May/June 2024: Invitations and realisation of formats from Alchemy of the UdK Berlin, association rounds etc. Activation of the UdK Berlin survey (for internal and external parties) Activation of the information website to present the project. Collection of the results as well as impressions and stories of the UdK Berlin and preparation of the exhibition

Previous phases:

• 6 December 2023: Presentation of the project to the Academic Senate by Prof Dr Palz and Stephanie Kurz, external consultant
• 21 December 2023: Announcement of the process by email to students, teaching staff, and employees of the UdK Berlin
• 9 - 12 January 2024: Testing of UdK Berlin's alchemy Alchemie der UdK Berlin with students and administrative staff during the collision week in the Value Alchemy project and the start of the collection
• 17 February - beginning of April 2024: Preparation and development of cross-faculty and cross-hierarchical participatory concepts (workshops and formats as part of the UdK Berlin's Alchemy programme, among others). Development of an information website to present the project. Development of a project website for the innovative presentation of the collection of impressions, stories, and perspectives about the UdK Berlin

Status: April 2024