Staff and teaching staff can download the UdK Berlin logo and templates, such as official letterhead, business card templates, and PowerPoint presentations, via the UdK Berlin Media Hub after logging in with their Intra or O.A.Se account: https://mediahub.ai/public/sso

The use of the UdK Berlin logo is subject to prior approval.

• Approval must be granted in writing by the Strategic Marketing Unit (email is sufficient)

• All communication materials must be submitted for review prior to publication or production

• The logo may only be used once final approval has been granted

Approval may be refused or withdrawn at any time without stating reasons. In particular, approval is subject to the following conditions:

• The use must be related to the functions and activities of UdK Berlin

• The use must not adversely affect the reputation of the University

The following mandatory rules apply to the use of the logo:

• Use original files: Only the official logo files provided may be used.

• No alterations: The logo must not be distorted, recoloured, or otherwise modified.

• Maintain clear space: Sufficient space must be left around the logo to ensure clear visibility.

• Ensure legibility: The logo must be used at an appropriate size and resolution.

File formats

To ensure optimal quality, appropriate file formats should be used depending on the application:

Print (e.g. posters, flyers, brochures):

• PDF (preferred, print-ready)

• JPG (limited suitability)

Digital applications (web, social media, presentations):

• PNG (with transparency)

• JPG (without transparency)

Use within the Context of Studies

Students may use the logo of the Berlin University of the Arts exclusively for academic purposes and within the context of teaching and examination procedures.

This is subject to:

• prior consultation with the respective lecturer, and

• prior approval by the Strategic Marketing Department.

Use of the logo is permitted in particular on:

• posters

• flyers

• booklets

• presentations

within the context of courses or examinations.

The use of the logo in publications outside the academic context is not permitted, in particular in publications issued by publishers or in other independent publication formats.

Use in Final Theses

The UdK Berlin logo may only be used on the cover page of final theses.

The following statement must be included:
“Submitted to the Berlin University of the Arts”

Any further use of the logo within the thesis or in publications derived from it is not permitted.

The UdK Berlin logo may not be used for the independent communications of student representative bodies.

This applies in particular to:

• publications

• events

• campaigns

• social media posts

• election-related communications and higher education policy announcements

This regulation ensures a clear distinction between the University’s institutional communication and the independent communication of the student body.

Use of the logo is only permitted in justified exceptional cases and requires prior written approval from the Strategic Marketing Unit.

Logo requests and submission for approval should be sent to:

corporate.design_ @udk-berlin.de

Please submit any intended use of the logo for review prior to publication or print.
Processing of requests may take up to 14 days.

Berlin University of the Arts maintains a consistent visual identity. The aim is to position UdK Berlin as a strong and recognisable overarching brand. Within this framework, the use of sub-logos is clearly regulated.

Principle

At UdK Berlin, the following applies:
Individual logos for projects, initiatives, events or organisational units are generally not permitted.

Communication is conducted using the central UdK logo and the design elements of the corporate design.

Sub-logos as an exception

Sub-logos may only be used in justified exceptional cases. The following criteria must be met:

• overarching structural relevance (e.g. central institutions)
• a long-term perspective
• significance across the university

Sub-logos must not compromise the unified visual identity of UdK Berlin.

Approval

The development and use of sub-logos is only possible following prior consultation and approval:

• by the Strategic Marketing Office
• on behalf of the University Executive Board

Please note:
No independent logos may be developed or used without prior approval.

Alternative design options

For projects and events, a wide range of design possibilities is available within the corporate design framework, for example:

• typographic solutions
• individual visual concepts
• colour concepts within the corporate des

Where a sub-logo has exceptionally been approved, its use in any medium must be clearly linked to UdK Berlin as the primary sender.

Principle

UdK Berlin always remains the primary sender of communication.
The sub-logo is subordinate and must not dominate or override the perception of the overall brand.

Placement

• The UdK logo must always be present and clearly visible.

• The sub-logo is to be used in a subordinate position, both spatially and visually, for example:

  • in the lower section of a medium

  • near sender or attribution information

  • not in the primary focal area (e.g. header or key visual)

Size relationship

• The sub-logo must be smaller than, or at most equal in size to, the UdK logo, but never more prominent.

• The visual hierarchy must clearly favour UdK Berlin.

Design integration

• The sub-logo must be integrated into the existing corporate design.

• It must not develop an independent brand identity that contradicts UdK Berlin.

• Colours, typography and visual language must align with the UdK Berlin corporate design.

Avoiding ambiguity

• The combination of the UdK logo and the sub-logo must clearly communicate:
  The offering is part of UdK Berlin.

• Any independent sender effect of the sub-logo must be avoided.

For enquiries and approvals, please contact: corporate.design_ @udk-berlin.de