The It-Girl is both celebrated and scrutinized. She moves between criticism and celebration,
shaping her life on her own terms. Despite influencing trends and creating the illusion of
social mobility, her power is often overlooked, as only male power is seen as truly influential. This project explores and reclaims girly power through the fictional It-Girl @apopofnoir. The fashion prioritizes girls' needs, humorously embracing girly practicality without catering to
men. Each look reflects different facets of the It-Girl lifestyle, celebrating the joy of being a girl.

Titia Grefe @titiagrefe

Creative Direction: Titia Grefe @tiatigrefe, Pheline Açil @phelineacil
Photography: Pheline Açil @phelineacil
Photography assistant: Tobias Kruse @tobias_kruse
Make-up: Hyangsoon Lee @leehyangsoon__
Hair: Jasmin Oliveira @jasplz
Nails: @mixmenails
Talents: Mijou @miomijou from @vivamodelsberlin, Anne @kleine_niere from @vivamodelsberlin, Lisa @lisabldwn from @le&tgomgmt