The 2026 Rundgang design was developed by Laura Markert from Prof. Fons Hickmann's graphic design / communication design class.

The campaign reveals the exhaustion behind artistic production—physical, emotional, human. In an era of effortless AI output and shrinking budgets for culture and education, it puts the focus back where it belongs: on the people behind the work.

@laura.markert_  |  laura-markert.de

Prof. Dr. Christian Blümelhuber, Dean of the Faculty of Design, Professor of Strategic Communication Planning
Prof. Fons Hickmann, Professor of Graphic Design / Communication Design
Louise Borinski, Artistic assistant in the Graphic Design / Communication Design class
Prof. Franziska Morlok, Professor of Design Fundamentals and Processes
Sirid Heuts and Alexander Kirchner, Department for Interfaculty Events at the UdK Berlin
Claudia Assmann,  Head of Press and Communication at the UdK Berlin
Dr. Michaela Conen und Insa Ruckdeschel, Department for Strategic Marketing
Anne Cramer, Student representative Medienhaus

We would like to thank all jury members for contributing their professional expertise to the evaluation and for their always conscientious and unpaid assessment of all applications.