As a creative response to social and technological developments, product and fashion design influences every sphere of life. It is not just about attributing optical and tactile qualities to objects. Orientation towards understanding design as a process – a key theme in the study course “Design” – also implies its communicative character.
Design is concerned primarily with the conception, development and designing of industrially manufactured objects, and with their reciprocal impact on humanity and the environment. The various fields of professional design are not territories with rigid outlines. Graduates of this study course therefore acquire the ability to work independently on complex design projects as well as idiosyncratic fashion concepts.
The main object of teaching is the design process – from the initial demand to conception and development, and finally to presentation. As a structural framework, it serves to facilitate work on various project themes and creates interdisciplinary links to other study programs. The majority of the course comprises project work. The two-semester Master programme takes place in design projects starting out from a newly defined thematic focus each year.