Rafaela Kacunic (This Is Badland)

Rafaela Kaćunić is a Creative Director and Editor based in Berlin. Largely focused on visual ideation and production within culture, fashion, lifestyle, and beauty; her interdisciplinary work spans writing, independent publishing, strategic consulting, concept development, and overseeing 360° campaign photo/motion direction. As someone who is driven by the belief that storytelling is essential for reshaping the status-quo, Kaćunić co-founded THIS IS BADLAND in 2017; a cultural print and online publication dedicated to the Balkan region and beyond. The magazine is selfpublished in English and distributed worldwide, reflecting its commitment to offering cultural stories to a wider audience, and curating the best of emerging local and international talent.